ROCCA DEI FORTI conveys a significant set of values in every bottle of its sparkling wines, in each and every bubble made with dedication and passion since 1954. Highly appreciated by consumers, it is one of the most popular brands in its category in the Italian large-scale retail channel (GDO), where it has been a market leader for many years. Today, the Togni company wishes to emphasize and further enhance this rich legacy through an accurate brand restyling, which will encompass its long history to modernize its appearance, keeping up with future –oriented trends. The logo first: it has been completely redesigned, while at the same time maintaining and enhancing the brand’s typical elements. The lion, sleeker yet bolder in its new red color, is shown with its front paw in motion, symbolizing the dynamism that preserves tradition while still being in- step, or rather, ahead of the times. The new, daring yet clean lettering includes the year 1954, the business starting date, as well as ‘Cantine Togni’, a name that has meant ‘know-how’ for almost 70 years, up to today’s third generation management. Packaging design next: a one-of-a-kind, recognizable brand identity, able to express the distinguishing and original character of each single bottle. A new geometric figure expressing harmony and balance, thus frequently used in architecture, has been introduced here in ROCCA DEI FORTI: the new labels and collars recall an octagonal shape. A tribute to some of the most significant monuments of our region, such as the suggestive...